Urban Fantasy and Why Its Kind of Hard to Advertise

When people hear the words "Urban Fantasy", weird things happen.
Some people hear it and think "Swords and Sorcery and Taxi Cabs". They automatically expect kings and elves and dwarves and sub machine guns to all exist in the same setting and then shrug it off because something like that sounds so retarded that it could never, ever work.

This is kind of true, really. But also a very narrow point to look at.
Urban Fantasy pretty much counts as a setting which has fantastical elements in a realistic setting, yeah. But looking at that choice of words pretty much opens up the general standards of Urban Fantasy a lot more than many people see at first.

Example: Vampires.
Put a vampire in something, its horror. They run around and do horrific things horribly. But let the setting be anytime near the 21st century and its Urban fantasy because now there's a blood sucker running around a modern city.
And if you put a whole gaggle of them in and talk about vampire politics, well, that's U.Fantasy too.

Its usually the science fiction and fantasy stigma that turns people away from U.Fantasy type fiction by the name, but many people don't seem to catch something being of the genre unless they dislike it.

Harry Potter, Hellboy, much of Bleach, Buffy, Charmed, True Blood, Supernatural. All great examples. Hell, the online wiki SCP Foundation is an excellent example of how something like fantasy creatures running around the world would be treated by a government organization.

So Cocytus Investigations, in its world of Magic and Psychics and a smidgen of advanced science, fits very squarely in the urban fantasy tag. The problem with that is convincing people that its not, of course, your standard "Fantasy Creatures in a Modern Setting" fare.